The Annual North Coast Wine Industry Expo is one of the largest conferences and trade shows that is focused exclusively on Mendocino, Sonoma, Napa, and Lake counties. Also known as WIN Expo, its North America’s second largest wine industry show. It features about 300 exhibitors exhibiting the latest services and products available along with a robust educational expo focused on different tracks.

Wine Industry Expo

This year, it will be the 8th Annual North Coast Wine Industry Expo and it will take place at the Sonoma County Fairgrounds, Santa Rosa, CA. The event will be held in two buildings i.e. the Hall of Flowers and Grace Pavilion. This show and conference is going to be a crucial event for the North Coast wine industry. WIN Expo has always drawn the industry’s most influential exhibitors and numerous attendees. That’s why it is considered one of the largest wine industry expos in the region. The 8th annual expo will take place on December 5, 2019.

Just like last year’s event, exhibitors and wine experts will again be participating in the famous #ExpoDeals program. This program offers one-day specials to anyone who attends the event. You can plan your purchases (e.g. latest wine flavors, wine fridges, etc.) before the event as #ExpoDeals will be promoted in the days leading up to the event.

Wine Industry Expo

Apart from the trade show, a day-long conference will be held that will feature 12 educational workshops. These will be presented by the wine experts discussing emerging trends and issues. These are the topics that every industry professional needs to be well-prepared for if they want to succeed in the upcoming year. This conference is a great opportunity for you to discover valuable services and innovative products, along with panels and seminars presented by industry innovators, leaders, and wine experts.

There are 3 distinct tracks for attendees of this event. These include Strategy and Leadership, Sales and Marketing, and Winemaking. There are going to be several sessions in the event that will cover a variety of topics, from staff-training tactics to practical winemaking workshops to tips on how to get attention of wine writers, and more.

The speakers will surely be a highlight of the annual event. Each and every speaker you will see is an expert in their specific field and they will help you think about your brand’s future while also giving several ideas that you can implement to gain competitive edge.

As an attender, you will have the opportunity to peek at the new winemaking products and technologies, such as winery equipment (e.g. wine fridges), multicultural services, financial and legal services, analysis, and more.

As a vendor, you will have the opportunity to get services and products in front of the industry’s leading experts, from technical directors to winemakers, and more. The event will allow you to connect with your existing customers outside of your work. You will also certainly meet potential new customers who will be attending the event to learn about wine industry trends, wine equipment and innovation, wine fridges, etc. So, WIN Expo opens the doors for both attendees and exhibitors that would otherwise remain closed.

If you have not attended WIN Expo before, then this is the year.