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For those who are starting or considering building a winery, then one of the most important jobs you must fill is the person who will sell your efforts to the world. Building a winery mean having the right marketing consultant who knows the ins and outs of letting the world know about the quality of the wine you produce.
After all, making great wine is only part of the effort you must make to become successful. Even the most well-known wines from around the world needed the assistance of marketing consultants to gain the notoriety they now enjoy.
What is a Wine Marketing Consultant?
Essentially, this is person trained in marketing who specializes in working with wineries to broaden their reach to customers around the world. The job itself attracts those who have an inherent interest in wine and wants to flourish in this growing market.
Wine consultants come in different types with some holding full-time positions with a single winery, store, distribution company, or direct-sales while others may be self-employed or work part-time depending on the needs of their position. For wineries, you may elect to hire a marketing consultant full-time or part-time as they work with other companies as well.
Many who start their careers in wine marketing will get a taste of the winery by working in different areas. it is quite common for someone to start in the tasting room, learning about the wines and teaching participants about the quality of the product. Their job may take them to the inventory, stocking process, and the marketing itself to get a proper feel for how the business works.
The requirements for a qualified consultant in wine marketing does not require a college degree, but they must have a solid knowledge of the industry, know wines well, have good interpersonal skills, and can organize a good marketing campaign to maximize the potential for success.
The consultant you hire should be someone who have experience in how wineries work, although it is not necessary for them to have many years of experience. The purpose of the wine marketing consultant is to take your product as far as it can go in the world of wines.
Benefits of Hiring a Marketing Consultant for Your Winery
There are good reasons to hire a wine marketing consultant, either full time or a self-employed consultant working with your business much like an independent contractor. Wineries, especially in their early years and those that are struggling to get into the marketplace can use the services of a reputable consultant.
Create Effective Customer Relationships: The backbone of the winery business is repeat customers. You can make the most out of your established market by hiring a winery consultant skilled in creating lasting relationships that are the backbone of your sales.
The consultant acts as the go-between, the person customers trust to provide them with the wine they want all while building up the image of the winery. By establishing excellent relations with repeat customers through direct marketing, providing discounts, and other proven methods, you can create customers who buy again and again thanks to the work of the consultant.
Open Direct Sales: One of the best ways to expand your business model is through selling wine via direct sales to customers. Instead of working only with local stores, you can boost your sales by selling directly to the public.
A market consultant familiar with wine will understand how to shape the direct marketing campaign while balancing it with retail stores and outlets that also offer your wine for sale. An effective marketer can help you greatly expand the potential of your winery through the direct sales field.
Improve Image: The brand image is arguably the most important part of your marketing efforts. How potential customers view your wine will be the basis for your success. A consultant understands how to get the most out of your brand image through effective marketing efforts. It’s not just about letting people know your wine exists, but how it should be a part of their lives.
In addition, the marketing consultant creates customized plans, programs, and efforts to engage with your customers through direct sales, and other means to maximize your brand potential. The techniques used to reach customers are key to the effectiveness of the consultant you hire.
How to Choose the Best Consultant for the Job
To get the best consultant, you will need to understand where your winery is at in terms of customer appeal and where you want to be. From that starting point, hiring the right consultant will mean going by the following tips.
Reputation: If you are looking for a self-employed consultant or one that works with a firm that has several clients, their reputation should speak volumes about their effectiveness. You’ll want to look over their portfolio to see their successes and how other clients have benefitted from their services.
Experience over Education: Keep in mind that academic achievement may be nice, but you really want a consultant who offers experience in the field. This is because no degree is required to become a wine market consultant and many of the best earned their reputation through the work they have done with other wineries.
Offers Marketing Approach: To get from where you are to where you need to be, it will require a good marketing plan that a consultant can create and execute. When interviewing potential consultants, it helps to let them know your situation and what possible ways they can reach new customers. The better the plan, the more reason you should give them a try.
In the end, getting the right marketing consultant means boosting the visibility of your winery that expands your customer base. Your reputation will also be bolstered by the efforts of the consultant in working with customers and clients to broaden the appeal of your brand. By having a sure hand running your marketing arm, you can considerably expand your winery and get the most out of its potential.
Wine. It’s delicious, comes in so many different flavors and notes, and it goes with just about anything. Is it any wonder that so many people around the world have a little (or big!) wine collection in their homes? If you’re a wine lover, you’ve probably wondered: what is the best furniture for my wine collection? Well, wonder no more: the following are the top 4 types of furniture you need to buy if you have a love and passion for wine.
Wine cabinets and towers are used to store your wine collection, so you’ll need to take stock of how much you have before you choose which wine cabinet or tower is best for you. The bigger the collection, the bigger the furniture; typically, towers are best for smaller collections because they are more narrow and you don’t want the tower to get top-heavy. There are many different types of wine cabinets out there, some with closed cabinets so that you can keep your wine from being exposed to any light, and others with a more open layout. Some even come with a tray top so that you can serve a glass of wine without even having to take a step away!
Bean Bag Chair
It may come as a surprise, but a bean bag chair is one of the most popular furniture choices for wine lovers. The reason for this is that bean bag chairs are the ultimate choice in comfort, so when you’ve poured yourself a delicious glass of wine, you can sink right into a nice bean bag chair to enjoy it. There are a lot of bean bag chair options out there, so you’ll have an endless array of choices when you start looking for one. Some of the bean bag chair factors you’ll need to consider are size, color, exterior material, as well as the amount of bean filling.
A wine table will help you serve wine to your guests–or simply to yourself! The best wine tables come with grooves where you can set down your wine bottle and wine glass when you’re not sipping your delicious glass of wine. Some types of wine tables are portable so you can move them around your home or even take them outside!
Wine Barrel Adirondack Chair
These are a unique piece of furniture perfect for wine lovers. Wine barrel Adirondack chairs are made from wine barrels and have a unique look and finish that is perfect for anyone who enjoys wine. Most of them come with grooves for you to set a wine glass on, so you can enjoy a glass of wine on your wine barrel chair.
If you have been avoiding wine because of alcohol, then there is some good news for you. There is a new trend that picked up towards the end of the year 2017 in states that legalized the use of Cannabis. It was at this time that cannabis-infused wines were introduced in the market. The wines are alcohol-free allowing non-alcoholic to enjoy that supposedly glass of wine. While it may be a bit expensive as compared to the regular glass of wine, it is something that is worth trying.
Let us look at some of the best Cannabis-infused Wines.
Cannavine has been experimenting on the concept of infusing cannabis into wine since the year 2010. Their CBD oil infused wine has been in the market for some time now.
CannaVine wine is made by blending marijuana with bio-dynamically farmed grapes. To grow the weed, you need to have some license thus the reason why this brand of wine is not available in states that do not allow the growth and use of cannabis. The CannaVines are based in California, USA. If you an enthusiast about cannabis, you might want to take the cannabis tour that allows you to experience the best of CBD oil infused wines and other foods.
CannaVine is soon going to provide a diversity of CBD oil infused winery options with the most popular cannabis strains. This way you can order your favorite wine online. To alleviate stress, you can buy the red blend infused with the Headbead. If you are looking for a general ecstatic feeling, you can try the Chardonnay blended with Sour Diesel. To release stress and anxiety, you can opt for rosé combined with Grand Daddy Purple and CBD.
Rebel Coast Winery California, USA
This company, just like the CannaVines manufactures wines that are a blend of CBD Oil and alcohol-free wine. Rebel Coast took up the task when cannabis-infused wines were introduced in the market at the beginning of this year. The company only have one brand of the THC infused wines; the Sauvignon Blanc. You can pre-order it at $59.99 per bottle, but you must be a resident of California State. Rebel Coast promises to release a sparkling and cannabis-infused rosé.
The Mary Jane’s Magical Hemp winery is found in Canada. The wine comes in many tastes; the Magic White, BC Buddy Red, BC Buddy White and BP Hemp Ice Wine. The winery offers unique wines that differ from the USA cannabis-infused wines. The Mary Jane’s are hemp-infused and alcoholic. They also offer premium hemp-infused spirits like the hemp-infused gin which you can order online on their site from the Black Prince Winery.
If you are outside of the USA and live in Europe, CannaWine offers you with the best option. CannaWine has varied choices of Spanish whites and reds. These wines are both CBD-infused and alcoholic.
Grenway “KnowLabel” Wine Tinctures, California
The Grenway wines are only available to those with a license to use cannabis. To get hold of a bottle of these wines, you must pre-order. They come in bottles that are different from those of the Rebel Coast Winery and are each unique in their own way. The bottles have no labels but instead have a label that indicates the cannabis strain used the type of wine and the year.
Even with the new trend in the wine industry, there are those states that cannot enjoy this beverage. If you are held up in one of those states, you might want to try some DIY approaches that can help you make your own cannabis-infused wine.
Or do you prefer sativa-laced suds? You can try these beers that have been infused with cannabis that make much of a stir like the cannabis-infused wines. While they also are faced with their own regulations and a possibility of being banned, they are good alternative to the wines.
With the DIY approaches, you can get your own cannabis-infused wines and beers wherever you are. Why not try making your own CBD oil infused wines and beers and save yourself some bucks and also get it at your own convenience. If you have no time for the DIY, you can buy one of the above mentioned brands and get to enjoy a glass of wine.
Unlike popular notion, wine isn’t just classified into red and white. To explore the world of wine you need to know more about the various other kinds, each with its own characteristics including ingredients, aroma, alcohol content etc. Many of these wines are both expensive and exotic and in this article we have explored the five major types of the same.
1: WHITE WINE:
Despite what you might think, white wine isn’t solely produced from just white grapes. You can produce it from red and black grapes as well by simply extracting all the red pigments from the grapes and making use of only the grape juice. White wine usually gives out a very savoury and bright flavour based on whatever ingredients or inputs have gone into it. Today some of the most exquisite white wine you can find includes Chardonnay, Sauvignon Blanc, Riesling etc. White wine is best paired either with white meat like chicken, fish etc. or creamy cheese, salads, bread, seafood etc.
2: RED WINE:
Red wine is produced in almost the same manner as white wine except, unlike how only the grape juice is used in white wine, in red wine the grape skin, pip and seed also go into the whole fermentation process, adding to its deep red colour. Fermentation is carried out in higher temperature to extract better colour, aroma, flavour etc. As a matter of fact, the level of concentration in the flavour differs based on the duration of the fermentation process. Some of the best red wines include the Pinot Noir, Merlot etc. Red wine goes very well with red meat, grilled vegetables, hamburgers etc.
3: ROSE WINE:
Rose wine comes in a light pale pink colour and is usually made from black or red grapes with a very short fermentation period. The wine can however, also be created by blending white and red wine together and gives either a slightly dry or sweet flavour and has a lower level of tannin. Rose wine is best consumed with food that is light on flavour like fruit, fish etc.
4: DESSERT WINE:
Dessert wine, like the name suggests is sweet wine usually consumed after a meal with desserts. However countries like the UK also believe in consuming it as an aperitif before your meal as well. The sweet wine comes in different kinds including Port, Sherry, Tawny etc.
Dessert wine is also a good choice of drink with food items like steak, smoked meat etc.
5: SPARKLING WINE:
Sparkling wine again as the name suggests includes sparkling bubbles from carbon dioxide that are added to the wine during the process of fermentation. This kind of wine is the perfect choice for parties or grand occasions and come in different kinds like Champagne, Cava, Asti etc. It is best paired with salad, cheese etc.
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